No use of athletes as endorsers (active or retired <5y)

CA.ON.AGCO.STD.6.MARKETING.1 · CA-ON-AGCO · marketing_advertising

Severity

high

Cadence

weekly

Region

americas

Current status (Apollo Gaming Ltd.)

fail

Requirement

Advertising must not feature active or recently-retired (within 5 years) athletes as endorsers in Ontario. Material must not target minors and must include responsible gambling messaging.

Source: AGCO Standards 2.05 — Advertising and Marketing · Audit artifact: AGCO Advertising Standards Review

Remediation guidance

Pre-flight legal review for talent; embed RG disclaimer.

Evidence specification

Evidence type	Connector	Spec	Acceptance criteria
`doc_field_match`	`doc-sharepoint`	{ "document_type": "agco_marketing_review", "required_fields": [ "campaign_id", "talent_review", "rg_disclaimer_present" ] }	`talent_review.athlete_endorser = false` `rg_disclaimer_present = true`

Recent evaluations (Apollo Gaming Ltd.)

✗

When	Status	Findings
5/26/2026, 11:51:33 PM	fail	1 finding — Marketing creative C-2026-118 (Twitter campaign starting next Monday) features active NHL player — f…