KURAL.ai
Sarah Chen · MGA · UKGC · CA-ON-AGCO · BR-SPA

No gambling advertising or sponsorship (Decreto Dignità)

IT.ADM.NO_ADS.1 · IT-ADM · marketing_advertising
Severity
critical
Cadence
weekly
Region
eu
Current status (Apollo Gaming Ltd.)
not evaluated

Requirement

All advertising, promotion, and sponsorship of gambling products is prohibited in Italy (with limited exceptions for lottery branding). This includes affiliate marketing, sports sponsorship, and influencer content.

Source: Decreto Dignità (DL 87/2018) — Total advertising ban · Audit artifact: ADM Advertising Inspection

Remediation guidance

Geo-filter all marketing creatives from IT distribution.

Evidence specification

Evidence typeConnectorSpecAcceptance criteria
doc_field_matchdoc-sharepoint
{
  "document_type": "it_marketing_review",
  "required_fields": [
    "campaign_id",
    "channel",
    "italy_excluded"
  ]
}
  • italy_excluded = true for all gambling campaigns

Recent evaluations (Apollo Gaming Ltd.)

No evaluation history for this control yet.