KURAL.ai
Sarah Chen · MGA · UKGC · CA-ON-AGCO · BR-SPA

No marketing to self-excluded or under-18 audiences

MGA.PPD.MARKETING.1 · MGA · marketing_advertising
Severity
high
Cadence
daily
Region
eu
Current status (Apollo Gaming Ltd.)
fail

Requirement

Commercial communications must not be directed at self-excluded players, minors, or vulnerable persons. Affiliate marketing channels must be monitored for compliance with the same standards.

Source: MGA Commercial Communications Regulations (S.L. 583.09) · Audit artifact: MGA Commercial Communications Audit

Remediation guidance

Build CRM suppression list synced hourly with PAM exclusion register.

Evidence specification

Evidence typeConnectorSpecAcceptance criteria
pam_querypam-generic
{
  "query": "marketing_send_log",
  "required_fields": [
    "player_id",
    "campaign_id",
    "sent_at",
    "self_excluded_at_send",
    "age_at_send"
  ]
}
  • 0 sends to self_excluded_at_send = true
  • 0 sends to age_at_send < 18

Recent evaluations (Apollo Gaming Ltd.)

WhenStatusFindings
5/21/2026, 11:15:21 PMfail2 findings Acceptance criterion failed: "0 sends to self_excluded_at_send = true" — expected empty set; got 1 r