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Sarah Chen · MGA · UKGC · CA-ON-AGCO · BR-SPA
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Marketing must be moderate (måttfullhetskrav)

SE.SGA.MARKETING.MODERATION.1 · SE-SGA · marketing_advertising
Severity
high
Cadence
weekly
Region
eu
Current status (Apollo Gaming Ltd.)
not evaluated

Requirement

All marketing of gambling must be moderate and may not be aggressive, sensational, target minors, or be sent to self-excluded persons. Influencer and bonus-led advertising restricted.

Source: Spellag — Moderation requirement (måttfullhetskrav) · Audit artifact: SGA Marketing Inspections

Remediation guidance

Pre-flight legal review of every creative.

Evidence specification

Evidence typeConnectorSpecAcceptance criteria
doc_field_matchdoc-sharepoint
{
  "document_type": "marketing_creative_review",
  "required_fields": [
    "campaign_id",
    "reviewer",
    "moderation_pass",
    "reviewed_at"
  ]
}
  • 100% of campaigns have moderation_pass = true before launch

Recent evaluations (Apollo Gaming Ltd.)

No evaluation history for this control yet.