No marketing of sports betting to under-25s on social platforms

SPORTSBOOK.MARKETING.UKGC.CAP.1 · UKGC · marketing_advertising

Severity

high

Cadence

weekly

Region

Current status (Apollo Gaming Ltd.)

pass

Requirement

Paid sports-betting marketing on social platforms (Meta, TikTok, X) must be targeted only at audiences where 95%+ are 25 or older, in line with CAP Code Section 16.3.12 and UKGC enforcement actions 2024.

Source: UKGC + CAP Code 16 — Sportsbook marketing

Evidence specification

Evidence type	Connector	Spec	Acceptance criteria
`manual_attestation`	`—`	{}	`Meta Ads Manager audience age floor ≥ 25` `TikTok Ads Manager audience age floor ≥ 25` `monthly audit of programmatic targeting attestation signed`

Recent evaluations (Apollo Gaming Ltd.)

✓

When	Status	Findings
5/14/2026, 11:17:37 PM	pass	none