Marketing: bonus T&Cs clear, no misleading claims, affiliate oversight
UKGC.LCCP.5.1.6 · UKGC · marketing_advertising
Requirement
All marketing communications, including via affiliates, must be socially responsible. Bonus offers must clearly state wagering requirements, expiry, restricted games, and maximum withdrawable winnings. Licensees are responsible for breaches by their affiliates.
Source: LCCP 5.1.6 — Marketing rules, including affiliate oversight · Audit artifact: UKGC Marketing Compliance Review
Remediation guidance
CMS validation for bonus disclosure; affiliate-tier scanning monthly.
Evidence specification
| Evidence type | Connector | Spec | Acceptance criteria |
|---|---|---|---|
doc_field_match | doc-sharepoint | {
"document_type": "affiliate_compliance_report",
"required_fields": [
"affiliate_id",
"period",
"violations_found",
"action_taken"
]
} | — |
pam_query | pam-generic | {
"query": "bonus_terms",
"required_fields": [
"bonus_id",
"wagering_requirement",
"expiry_days",
"max_win",
"restricted_games"
]
} |
|
Recent evaluations (Apollo Gaming Ltd.)
✓
| When | Status | Findings |
|---|---|---|
| 5/16/2026, 11:49:45 PM | pass | none |