KURAL.ai
Sarah Chen · MGA · UKGC · CA-ON-AGCO · BR-SPA

Marketing: bonus T&Cs clear, no misleading claims, affiliate oversight

UKGC.LCCP.5.1.6 · UKGC · marketing_advertising
Severity
high
Cadence
weekly
Region
eu
Current status (Apollo Gaming Ltd.)
pass

Requirement

All marketing communications, including via affiliates, must be socially responsible. Bonus offers must clearly state wagering requirements, expiry, restricted games, and maximum withdrawable winnings. Licensees are responsible for breaches by their affiliates.

Source: LCCP 5.1.6 — Marketing rules, including affiliate oversight · Audit artifact: UKGC Marketing Compliance Review

Remediation guidance

CMS validation for bonus disclosure; affiliate-tier scanning monthly.

Evidence specification

Evidence typeConnectorSpecAcceptance criteria
doc_field_matchdoc-sharepoint
{
  "document_type": "affiliate_compliance_report",
  "required_fields": [
    "affiliate_id",
    "period",
    "violations_found",
    "action_taken"
  ]
}
pam_querypam-generic
{
  "query": "bonus_terms",
  "required_fields": [
    "bonus_id",
    "wagering_requirement",
    "expiry_days",
    "max_win",
    "restricted_games"
  ]
}
  • 100% of bonuses have all 4 required disclosure fields populated

Recent evaluations (Apollo Gaming Ltd.)

WhenStatusFindings
5/16/2026, 11:49:45 PMpassnone